About sober_boozers_club

We saw an introduction of Ben Gibbs on Instagram – the ambassador for alcohol-free beer from the UK. This is his story:

Hi I’m Ben and I’m an alcoholic. I set up the sober boozers club in 2022 after I decided to get sober. I say I decided to get sober, I was forced to because in active addiction I more or less hit rock bottom, hurting people close to me, hurting myself and being generally unpleasant to be around.

When I took to sober Instagram I couldn’t help but feel a little out of place. I didn’t feel the pink cloud, I didn’t feel like I could go out and run a marathon, I missed beer and pub visits. Then I found alcohol free beer. It gave me back a bit of what I thought I’d lost — the flavour, the ritual, the community. It helped me reconnect with something I loved, just without the chaos that used to come with it.

Fast forward to now. I’ve tried almost 1000 alcohol free beers, worked with incredible breweries, made lifelong friends, visited parliament on behalf of Alcohol Change UK, won a British Guild Of Beer Writers award and lived some truly unforgettable moments. All because of alcohol free beer.

This page is a celebration of alcohol free beer, but it’s also about sobriety and the accountability that comes with addiction. It’s not about perfection or preachiness, it’s about honesty, curiosity and the idea that being sober doesn’t have to be boring.

It’s also about realising that life doesn’t have to end with addiction. Would I delete those years from my life if I could? Yes I would, but that’s not how time works (yet).

Whether you’re in recovery, sober-curious, or just trying to drink a bit less, you’re welcome here.