Our motto: Alcohol-free beer. Seriously good.

raoulvanneer
2 days ago
3 min read

When it comes to our motto, we like to compare ourselves to other companies. We're similar to Jamin in terms of product range, Hornbach in terms of pricing, and Coolblue in terms of customer service. All these companies have something we want to emulate. And when you combine all these things, you get our motto: Alcohol-free beer. Seriously good.

I'd be happy to tell you how we got there.

When it comes to our product range, we're very aware of our position. We're a small player compared to the major supermarkets and liquor stores. And we don't want to compete with them. We deliberately continue to specialize in non-alcoholic craft beers, just like Jamin does with candy. We're essentially a niche within a niche. That's why we're always looking for special editions and unique beers. And as soon as a brand becomes big and hits the supermarket shelves, it becomes less interesting for our shop. Although, of course, our international customers can't just get these beers in the supermarket. So that's why you'll still find them regularly in our shop. As an example, I can mention Guinness 0.0 . We were the first in the Netherlands to sell it in our shop. And it's still one of our best-selling beers, despite being available in a few supermarkets. Why? We ship most of the cans abroad, where it's very hard to find, or not available at all. We also offer a competitive price with a 24+2 offer . But of course, our gems are the beers you can find (almost) nowhere else. They're often only sold regionally or are made just once. Because we also import some of our beers ourselves, you'll also find beers you won't find anywhere else in the Netherlands. We're always looking for beers that can enrich our selection and that you, as a customer, will be pleasantly surprised to find.

We have all the non-alcoholic beers in our shop. And if we don't have one, we know why not.

When it comes to price, we're the Hornbach of non-alcoholic beers. We never discount. We're always very competitive on our prices, year-round, and we'll never rip you off. And if we have beers with a best-before date of less than three months, we put them on sale. You can get them for 50% off. We're doing you a favor and guarantee you'll always have a good best-before date.

When we talk about customer service, we often cite Zappos . It's an online shoe store that launched in 1999. Their customer service extends to the point where you can return items within 365 days of purchase, and you don't pay any return or shipping costs. No questions asked. But perhaps Coolblue is a good example. We, too, are a bit quirky and incredibly flexible when it comes to service. We like to treat our customers like friends.

We also like to compare ourselves to Apple . We sometimes say that we don't sell beers, but a story or an experience. Nothing beats knowing your beer was made in a special way or with special ingredients. And the story behind the brewery only makes the beer more special. Just like Apple always sells "the story": design, vision, rebellion, simplicity. The product is the means. The experience is the goal.

So, a lot of comparisons with other companies. And that means that, all things considered, we have our own identity that stands for something.

Our core values are:

Specialization: Our market is a niche within a niche. We're focused and not a one-size-fits-all store.
Fair pricing: This is always competitive and we don't have a discount circus.
Unconditional service: We treat everyone as a regular customer.
Experience & craftsmanship: We sell a story, the origin of our beers is important and quality always comes before volume.