Prime Time ZERO Lager But Better bridges the gap between a classic beer experience and a healthy lifestyle: smooth, well-balanced with a subtle malt sweetness, light hop bitterness, and a crisp, clean finish that closely resembles a traditional lager. It's also gluten-free, vegan, and enriched with magnesium and vitamin B12 to support focus, energy, and recovery. Ideal for socializing without alcohol or after exercise.
Prime Time - Lager but Better
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Prime Time is a young and innovative British beer maker, founded in 2021 by Harvey Armstrong and Sam Holmes with one clear mission: to make beer that simply tastes good and fits an active, conscious lifestyle. The premise was simple: you shouldn't have to choose between taste, enjoyment, and better nutrition. This has led to a portfolio of low-calorie, low-carb, gluten-free, and vegan-friendly beers that don't compromise on character. PRIME TIME Prime Time brews its beers using modern techniques to keep calories low and flavor high, and has won multiple taste and innovation awards along the way. They combine this with a sustainability focus (such as plastic removal initiatives) and have carved out a niche in the fast-growing better-for-you segment with products like a caffeinated lager and functional alcohol-free varieties.
Properties
fresh citrus acidity
- 0.5% ABV
- 33 cl can
- Great Britain
- Gluten-free and vegan
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View all alcohol-free lagers
